#STOPIT, All About Kakcho, Stop It!


14 Nov , 2017  



Even after becoming a movie star, it took Sonam Kapoor years to believe she looked like one. Like every other teenage girl, she spent her days looking at herself in the mirror thinking what was wrong with her body. She asked herself “Why does my belly crease? Why do my arms jiggle? Why am I not fair? Why are there dark patches under my eyes? Why am I taller than boys my age? Do stretch marks go away? Will this cellulite stay forever?” Her insecurities grew when a relative made rude comments about her appearance.


At the age of 13, Sonam Kapor’s family took a trip to goa where she spent an evening with Aishwarya Rai. Remembering that trip Sonam said “I still remember that in blue jeans and a white tank top, she looked like royalty. It baffled me.” At the age of 15 she thought she could never look like a Bollywood actress but two years later Sanjay Leela Bhansali cast her in Saawariya. In an interview, she said “Despite being on the cusp of actually being a movie star, I didn’t believe I looked the part. I was constantly worried that if asked to dance in a backless choli, rolls of back fat would give me away as an imposter to the industry. Nobody lines up to buy tickets to see cellulite. So I embarked on a series of unhealthy behaviors”.

Sonam Kapoor started dieting, pushed herself hard at spin classes, did power yoga for hours, developed an unhealthy relationship with food and sometimes she felt so desperate to lose weight that she would simply not eat. At the age of 18 she went on a date that she thought went well but later a mutual friend told her that the boy said: “Sonam is too big”. She didn’t eat for a day. She said “I had assumed that self-loathing goes away once you’re on billboards at Juhu beach. I was so wrong. Far from accepting my body once, I was making a living as an actress, I was shown new reasons to hate it. Articles surfaced online, photos zoomed into my arms and thigs, red circles drawn around the slightest hints of a blemish. Eventually, I didn’t even need the tabloids to point out my flaws I could look at myself on camera monitors and predict what would be criticised. I still remember the frames I hated immediately: the tight silver dress from Bewakoofiyan, the song with Neil Nitin in Players, the swimsuit and shorts in Aisha, to name a few.

Today at 31 Sonam Kapoor loves her body because it is healthy. She does not celebrate thinness or flawlessness. She has embraced a fit lifestyle, clean eating and the pursuit of waking up every morning feeling energized as there is beauty in good health.

We need to stop this at this very moment, and we can do that by making people who shame others realise how this affects life of those who go through this and how dangerous it is for their minds and bodies both to be body shamed just because they don’t land into the definition of beauty and perfection set by the society.


For this, we ask people to come together by taking up a challenge and accepting their mistake in front of the world. Take up this #Mirchichallenge and take a pledge that you ‘ll never body sham, anyone.


We bring to you a fun challenge #MIRCHICHALLENGE which you must take up and take a pledge to never body shame anyone, you just have to follow the steps:


Take a green chili and make a video of yourself eating the whole chili

Upload it on your social media accounts like Facebook, Instagram, Twitter

Use the hashtags #STOPIT and #MIRCHICHALLENGE

Tag 3 of your friends asking them to take this challenge and tag 3 of their friends

Spice up your lives a little by taking this challenge.

Join us in this movement and show your support clickhttps://crescendospeak.com/campaigns/78057/Stop-It.aspx



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