Believe it or not you all denim lovers, G-Star RAW has launched its standalone store in India in Palladium Mall, Mumbai. Favoured by the likes of celebrities like Rihhana, Pharell Williams, Gigi Hadid, Sarah Jessica Parker, etc. , the brand is best known for its ecological take on denim production and often creating styles using japanese selvedge, unwashed raw denims and organic fabrics that aim to help save the environment.
The brand has entered the Indian market in partnership with marketer and distributor, Genesis Luxury. Genesis plans to open 30 stores for G-Star RAW in the next five years, with the first one in Delhi later this year. A pair of jeans will be broadly priced between Rs. 6000 – Rs. 14000 .