#STOPIT, All About Kakcho, body shape, body shape series, Stop It!


29 Nov , 2017  



Body shaming, a term that has become all too popular recently because humans are obsessed with appearances. We create these standards that we must live up to and then ridicule those same standards when we realize that they are unattainable. We criticize the way others look but then shame them when they do the same to us. We have separated ourselves into categories based on the way we look. It’s fat against a fit battle which it is wrong.

We as fashion stylists faced some major concerns while chatting with our users regarding their body types, complexion, height, etc., When our stylist used to ask the customers about their body type or their waist size or bust size is, no one seemed to be comfortable sharing the information with us being conscious of their body. Some feel they are too skinny, some feel they are very fat, or obese or chubby, or being too short in height or too tall. The reason that we connected to the campaign on body shaming is that we want not just our customers but every individual to feel comfortable with what and how they are and accept it the way it is and not feel any less beautiful about themselves. So, as to make them feel beautiful and not bother what the society thinks about them we started this campaign on body shaming.

We need this to stop and end right here because it has some seriously dangerous effects on people who have suffered this or are still suffering from this. So we have brought up this fun challenge which aims to make all those who have done this feel guilty and never do this again and those who still do this for their entertainment should stop it.



Body Image Statistics Data
Percent of all women who are unhappy with their bodies and resort to dieting 91 %
Percent of women who say the images of women in the media makes them feel insecure 80 %
Percent of college-aged girls who feel pressured to be a certain weight 58 %
Percent of girls in 1st through 3rd grade who want to be thinner 42 %
Percent of 10 year olds who are afraid of being fat 81 %
Percent of teenage girls who are, or think they should be, on a diet 53 %
Percent of teenage girls who reported being teased about their weight 30 %
Percent of teenage boys who reported being teased about their weight 25 %
Percent of 15-17 year old girls who want to change at least one aspect of their physical appearance 90 %
Percent of teen boys using unproven supplements and/or steroids 12 %
Percent of girls age 15-17 who acknowledged having an eating disorder 13 %
Percent of women who stated they would consider cosmetic surgery in the future 40 %
Percent of men who stated they would consider cosmetic surgery in the future 20 %
Total annual revenue of the weight loss industry $55,400,000,000
Total number of people with an eating disorder in the U.S. 8,000,000
  • 30-50% of ED patients suffered depression and/or anxiety prior to the ED.
  • About 1 in 3 ED patients suffered previous obsessive-compulsive symptoms.
  • 89% of girls have dieted by age 17.
  • 15% of young women have disordered eating.
  • 42% of girls in grades 1-3 want to lose weight.
  • 45% of boys and girls in grades 3-6 want to be thinner.
  • 51% of 9 and 10-year-old girls say they feel better about themselves when they are dieting.
  • 81% of 10-year-olds are afraid of being fat.
  • 9% of 9-year-olds have vomited to lose weight.
  • The rate of death for women with ED is 12 times higher than other women of similar ages.
  • About 1,000 women die each year from ED due to malnutrition, heart attack, and suicide.


The Mirchi challenge

We need to stop this at this very moment, and we can do that by making people who shame others realise how this affects life of those who go through this and how dangerous it is for their minds and bodies both to be body shamed just because they don’t land into the definition of beauty and perfection set by the society.

For this, we ask people to come together by taking up a challenge and accepting their mistake in front of the world. Take up this #Mirchichallenge and take a pledge that you ‘ll never body sham, anyone.

We give you a chance to say sorry and get rid of the guilt you have for shaming anybody in your life ever, at any point or time, making fun of their weight, height, complexion or any such thing

We bring to you a fun challenge #MIRCHICHALLENGE which you must take up and take a pledge to never body shame anyone, you just have to follow the steps:


  • Take a green chili (Mirchi) and make a video of yourself eating the whole chili (Mirchi), saying “I am sorry if I have ever body shamed anyone ever, today I take pledge to never body shame anyone”,
  • Upload it to your social media accounts like Facebook, Instagram, Twitter,
  • Use the hashtags #STOPIT and #MIRCHICHALLENGE and @Kakchoapp,
  • Tag 3 of your friends asking them to take this challenge and tag 3 of their friends.



Check more videos on our Instagram handle

Spice up your lives by taking this challenge.

DIDN’T LIKE THIS, Check out the other ways we are doing this




Khushboo Malhotra

Khushboo Malhotra

Fashion stylist, blogger at Kakcho
Hi there, I am a fashion designer, stylist, and a blogger, fashion to me is putting my emotions and myself into art and presenting myself through that, want to get yourself style contact me kakcho app. Stay fun, Stay stylish
Khushboo Malhotra

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